PIGGYBACK.COM | Online Privacy Policy

Welcome to Piggyback.com. This Policy explains what we do with the personal information you give us. In general, we use the personal information that we collect from you to identify your personal preferences and match your needs with relevant information on strategy guide and upcoming computer and videogame titles. This policy only applies to the www.piggyback.com web site (the "Site") and not to the companies, individuals, organisations or other web sites, which may be linked to our Site. (You will need to check the individual privacy policies of any companies, individuals, organisations or other web sites linked to our Site as they are not within our control). If at any time you have a question about anything contained in this Policy or a general query on our treatment of your personal information, please contact us at:

5 Westmont Court
Monmouth Road
W2 4UU
United Kingdom
Tel: +44 (20) 7313 9232
Fax: +44 (20) 7681 3626

The following points are dealt with in this document. Please click to be taken directly to the relevant section.

How we collect information from you
How we look after your information
When do we give information you provide us to other people?
Your rights


Your use of our Site signifies your consent to our collecting and using personal information about you in accordance with this Policy. Should we choose to change our Policy for any reason, the changes will be posted here, so that you are always kept informed of how we collect and use your personal information, and when we may disclose it. You should check this page periodically to ensure you are happy with any changes.


We ask you to register with us so that we can provide you with the best service we can. If you provide us with your name and email address [and indicate that you would like to receive news from us] we will aim to send you information on our strategy guides and their respective games along with other information, which features on our Site. You do not have to register to browse some areas of our Site but if you do you will be given access to additional information and other parts of the Site. We ask that you please make sure your details are correct and up-to-date so that we can provide you with information efficiently and so that we can fulfil our legal obligations to keep personal information accurate and up-to-date.

How we collect information from you and how it is used?

To a computer an email address is essentially just a set of numbers. Unless you tell us what your email address is we won't know who you are. Whilst we record these numbers when you visit our Site, we don't know who is visiting. We do not match these numbers with any information you give us if you register but there may be a time where we may try to identify you from these numbers because we are required to do so by law or any law enforcement agency or government body or so that we can protect our services and other visitors to our Site. Some of the information we collect and uses to which we put the information includes:

1. We will collect information about your tastes and preferences both when you tell us what these are during the registration stage and by analysis of customer traffic, including by using cookies (see below).

2. We or our affiliated companies may use personal information collected about you to personalise your visits to our Site and recommend strategy guides or other information or services to you, which you might find interesting. We also use the information to help us develop the design and layout of our Site to ensure that our Site is as useful and enjoyable as possible.

3. We may use personal information collected about you to let you know about functionality changes to our Site or changes to our terms and conditions of use including this Policy.

4. If you enter a competition or promotion we will ask for your name, postal address and e-mail address. If you register to use our Ebook service, we will ask for your name, post address and e-mail address and/or other relevant personal information.

5. We may provide aggregated statistics about our services, sales, customers, traffic patterns and other Site information to third parties such as business partners, licensors or advertisers, but these statistics will not include any information that could personally identify you.

6. With your agreement we will send you e-mail information on new products, updates on existing titles and keep you posted on the development of the Site.


We use cookies on the Site. Cookies are small files of information, which are stored on your computer. Web sites you visit ask your computer to store this information and retrieve the information from your computer so that they can keep track of things like other web sites you visit or how you navigate the site. On revisiting our Site our computer server will recognise the cookie, giving us information about your last visit. Most browsers accept cookies automatically, but usually you can alter the settings of your browser to prevent automatic acceptance. If you choose not to receive cookies, you may still use most of the features of our Site (but you may find that our Site may not function properly or is slower). You might also have to keep entering registration information every time you log on. It also means we would find it difficult to give you any other information which you might be particularly interested in because we would not be able to recognise that it was you visiting our Site.

How we look after your information

We make sure that all the information we hold on you is as safe as possible.
When you register you will be given a password and/or other security information ("Security Information"). Do not disclose your Security Information to anyone. You will be responsible for making sure that you keep your Security Information safe and secret. However, if for any reason you would like to change your Security Information or you think that the security of your Security Information has been compromised, please notify us at service@piggyback.com.

When do we give information you provide us to other people?

Unless you permit us, we never give your information to anyone outside Piggyback other than our affiliate web sites or the companies we use to look after your information or to run our Site. Where we use other companies to look after your information we ask them to make sure they keep your information safe and confidential.
If you tick the box on our registration forms, which says we can give your information to third parties, this will be people like business partners and licensors. We are selective about the kinds of companies we would give this information to and we ask them to make sure they keep your information safe and confidential and only to use it for purposes consistent with this Policy.
We may give advertisers anonymised information where you are not identified such as how many people have clicked on their advertisements, what age range those people are and whether they are male or female. This may also include information about your particular interests, however they will never know who you are. What we do is show you the advertisements of advertisers you might be most interested in bearing in mind what we know about you from your registration information and personal preferences. We never give any individually identifiable information to the advertiser themselves so they will never know about you.
Piggyback Interactive Limited reserves the right to access and disclose individually identifiable information to comply with applicable laws and lawful government requests, to operate its systems properly or to protect itself or its users, in connection with any legal proceedings or prospective legal proceedings; to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk); and/or to a party acquiring all or a substantial part of the assets or business of Piggyback.

Your rights

You may instruct us to provide you with any personal information we hold about you.

You may instruct us not to process your personal data for marketing purposes by contacting us by email to service@piggyback.com at any time. (In practice, you will usually either expressly agree in advance to our use of your personal data for marketing purposes, or we will provide you with an opportunity to opt-out of the use of your personal data for marketing purposes.)